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List of products by brand A'PIEU
A popular South Korean brand founded in 2008 as a subsidiary of the well-known brand MISSHA. It is specifically positioned as an affordable, high-quality gateway to Korean beauty, targeting the younger demographic of teens and young adults (18-24 years old). Although designed for the energetic Gen Z consumers, the products’ gentle and effective formulas have gained a following among all age groups, especially those with sensitive skin.
The name is a combination of the English letter “A” (meaning “first”) and the French word “pieu” (meaning “base” or “basic”), reflecting the brand’s mission to provide “the first skincare and makeup” service to young people.
The brand emphasizes “pure beauty” by using gentle, hypoallergenic formulas that are often free of parabens, GMOs, mineral oils, and triclosan.
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