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List of products by brand Alter Ego
An internationally recognized Italian brand specializing in professional hair care, coloring and styling. Founded in 1988 in Milan, it is part of the Pettenon Cosmetics group. The brand is known for its "Made in Italy" craftsmanship, focusing on high-quality salon products that combine efficiency and eco-friendliness.
"Beauty and Kindness" - the brand's slogan emphasizes the creation of products that are gentle on both the hair/scalp and the environment. The brand uses recycled packaging (including 100% recycled PET bottles) and FSC-certified paper. Their formulas often contain up to 99% ingredients of natural origin. Cruelty-free and vegan: The brand is certified cruelty-free and offers many vegan-friendly formulas. Most products are free of sulfates, parabens and silicones. They are also free of harmful chemicals such as PPG, PEG, and petroleum-based ingredients.
